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var(--gutter);max-width:1200px;margin:auto}.journal-feed-heading{display:flex;justify-content:space-between;font-size:10px;letter-spacing:.12em;color:var(--gold);padding-bottom:25px;border-bottom:1px solid var(--line)}.journal-entry{display:grid;grid-template-columns:120px 1fr;gap:40px;margin:70px 0;border-bottom:1px solid var(--line);padding-bottom:50px;scroll-margin-top:130px}.journal-entry-date time{display:flex;flex-direction:column;color:var(--gold);text-align:right}.journal-entry-date strong{font:65px var(--serif)}.journal-entry-date span{font-size:9px;letter-spacing:.08em}.journal-entry-top{font-size:9px;letter-spacing:.14em;color:var(--gold)}.journal-entry h2{font-size:48px;margin:16px 0 20px}.journal-lead{color:#d0cdc4;font-size:17px}.journal-story{color:var(--muted);margin-top:24px}.journal-film{margin-top:30px}.journal-film video{width:100%;aspect-ratio:16/9;object-fit:contain;background:#111;border:1px solid var(--line)}.journal-film--square video{aspect-ratio:1;max-height:500px}.journal-entry-end{margin-top:24px;display:flex;flex-direction:column;gap:18px;font-size:12px;color:var(--muted)}.journal-entry-end a{color:var(--gold)}.journal-next{display:flex;gap:30px;color:var(--gold)}.journal-next h2{font-size:44px}
@media(min-width:1550px){.examples{padding-left:max(var(--gutter),calc((100vw - 1250px)/2));padding-right:max(var(--gutter),calc((100vw - 1250px)/2))}}@media(max-width:1150px){.site-header nav{gap:15px;font-size:11px}.brand>span{display:none}.pricing-cards{grid-template-columns:repeat(2,1fr)}.business-offers{grid-template-columns:repeat(2,1fr)}.audience-hero{gap:5%}.art-notecard strong{font-size:59px}.example-visual{height:250px;padding:22px}.example-content{padding:22px}.mini-title{font-size:39px}}@media(max-width:850px){.site-header{min-height:78px;padding-top:9px;padding-bottom:9px}.signature{width:80px}.signature-large{width:min(360px,78vw)}.menu-toggle{display:flex;align-items:center;gap:12px;border:1px solid var(--line);padding:8px 13px;border-radius:3px;background:none;font-size:12px}.site-header nav{display:none;position:absolute;top:100%;left:0;right:0;background:#121510;border-bottom:1px solid var(--gold);padding:25px var(--gutter);flex-direction:column;align-items:stretch;font-size:14px;box-shadow:0 20px 40px #0009}.site-header nav.is-open{display:flex}.switch{font-size:12px}.section{padding-top:65px;padding-bottom:65px}.audience-hero{grid-template-columns:1fr 1fr;min-height:550px}.audience-hero h1{font-size:60px}.audience-hero p:not(.eyebrow){font-size:14px}.hero-actions{gap:18px}.hero-actions .button{font-size:12px;gap:12px;padding:12px 15px}.hero-actions .text-link{font-size:12px}.art-notecard{padding:23px 18px;min-height:290px}.art-notecard strong{font-size:50px}.art-caption{font-size:7px}.business-art,.business-art>img{min-height:360px;height:360px}.business-art strong{font-size:34px}.examples-grid{gap:16px}.example-visual{padding:18px;height:230px}.mini-title{font-size:34px}.example-content{padding:18px}.example-content>strong{font-size:25px}.audience-card{padding:28px}.audience-card h3{font-size:44px}.card-symbol{font-size:60px;top:44px;right:20px}.offer-grid{gap:35px}.offer-grid h2{font-size:40px}.approach{gap:7%}.action-card{padding:28px}.action-card h2{font-size:40px}.about-page{gap:6%}.about-page h1{font-size:58px}.contact-page{gap:5%}.form-panel{padding:25px}}
@media(max-width:620px){h1{font-size:55px}h2{font-size:45px}.welcome{min-height:calc(100svh - 106px);padding-top:35px;padding-bottom:35px}.welcome>.eyebrow{font-size:10px}.signature-large{margin-top:23px;margin-bottom:7px}.signature-rule{margin:14px 0 28px}.welcome h1{font-size:19px;max-width:350px}.welcome-copy{font-size:14px;max-width:350px;line-height:1.8;margin-top:20px}.welcome-end{font-size:10px}.welcome-next{margin-top:25px}.choice-section{padding-top:50px;padding-bottom:50px}.choice-section .eyebrow{font-size:9px}.choice-section h2{font-size:38px}.audience-grid{gap:14px;margin-top:28px}.audience-card{padding:20px 15px;min-height:300px}.card-number{font-size:7px;letter-spacing:.1em}.card-symbol{font-size:30px;top:42px;right:13px;opacity:.5}.audience-card h3{font-size:32px;margin-top:30px;min-height:68px}.audience-card p{font-size:11px}.card-bottom{font-size:10px;line-height:1.5;margin-top:24px;gap:7px}.card-bottom span{font-size:18px}.date-section{min-height:640px}.date-section h2{font-size:50px}.calendar{margin-top:40px}.audience-hero{display:block;padding-top:50px}.audience-hero h1{font-size:58px}.audience-hero p:not(.eyebrow){font-size:15px}.hero-actions{margin-top:25px}.hero-art{display:block;margin:55px auto 0;max-width:400px;transform:rotate(1deg);padding:20px}.art-notecard{min-height:280px;padding:25px}.art-notecard strong{font-size:61px;margin:22px 0}.art-notecard>b{bottom:32px;font-size:80px}.art-caption{font-size:8px}.business-art{margin:40px auto 0;width:100%;max-width:380px;height:380px}.business-art>img{height:380px}.business-art strong{font-size:43px}.section-top{display:block}.little-note{display:block;margin-top:12px}.offer-grid{display:block;margin-top:35px}.offer-grid article+article{margin-top:50px;padding-top:35px;border-top:1px solid var(--line)}.offer-grid h2{font-size:40px}.offer-grid p{font-size:14px}.business-offers{gap:35px 20px;margin-top:35px}.business-offers h3{font-size:27px}.business-offers article{padding-left:13px}.business-offers p{font-size:12px}.business-offers a{font-size:10px}.examples-grid{grid-template-columns:1fr;gap:25px;margin-top:30px}.example-visual{height:280px;padding:30px}.mini-title{font-size:48px}.example-visual .tiny{font-size:8px}.example-content{padding:25px}.example-content>strong{font-size:33px}.example-content .eyebrow{font-size:9px}.example-content .text-link{font-size:12px}.example-content>span:not(.eyebrow):not(.text-link){font-size:14px}.professional .example-visual{height:245px}.approach{display:block}.approach ol{margin-top:35px}.action-section{grid-template-columns:1fr}.action-card h2{font-size:44px}.site-footer{display:block}.site-footer p{font-size:33px}.footer-links{margin:35px 0}.footer-bottom{display:block;font-size:9px}.footer-bottom>span{display:block;margin-top:10px}.pricing-cards,.personal-pricing{grid-template-columns:1fr;gap:24px}.price-card{padding:28px}.price-card h3{min-height:0;font-size:39px}.price-card>p:not(.eyebrow):not(.price),.price-card ul{font-size:14px}.price-card .button{font-size:13px;min-height:48px}.personal-pricing .price-card{padding:27px}.personal-pricing h2{font-size:39px}.payment-section{display:block;margin:55px 0}.payment-options{margin-top:30px}.payment-section h2,.followup-section h2{font-size:43px}.followup-grid{grid-template-columns:1fr}.about-page{display:flex;flex-direction:column-reverse;gap:25px}.about-page figure{position:static;max-width:350px}.about-page h1{font-size:56px}.about-page p:not(.eyebrow){font-size:14px}.about-page p.intro{font-size:18px}.contact-page{display:block}.form-panel{margin-top:40px}.intro{font-size:18px}.contact-page h1{font-size:57px}.idea-options{display:grid}.idea-choice{justify-content:space-between}.idea-result{padding:23px}.idea-result h2{font-size:35px}.journal-hero{height:330px}.journal-entry{display:block;margin-top:45px}.journal-entry-date time{flex-direction:row;gap:10px;text-align:left;align-items:baseline}.journal-entry-date strong{font-size:44px}.journal-entry-top{margin-top:16px}.journal-entry h2{font-size:40px}.journal-lead{font-size:15px}.journal-feed-heading{font-size:8px;gap:20px}.journal-story{font-size:14px}dialog{padding:20px}.demo-inner{padding:30px 20px}.demo-inner h2{font-size:46px}.dialog-top .eyebrow{letter-spacing:.09em}.demo-choices button{padding:10px 12px}.section-lead{font-size:14px}.eyebrow{font-size:10px}}
.welcome .signature-rule{display:none}.welcome h1{margin-top:25px}.audience-card{display:flex;flex-direction:column}.audience-card p{margin-bottom:20px}.audience-card .card-bottom{margin-top:auto}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.hero-art{transform:none}}

/* Introduction en V sur ordinateur ; lecture fluide sur mobile. */
.welcome-copy > span{display:block}
@media(max-width:620px){.welcome-copy{ text-wrap:balance }.welcome-copy > span{display:inline}}

/* Les deux cartes invitent au clic par un contour doré qui s'éclaire tour à tour. */
.audience-card{cursor:pointer;animation:audience-invitation 6s ease-in-out infinite;transition:border-color .25s,box-shadow .25s,transform .2s}
.audience-card.personal{animation-delay:3s}
@keyframes audience-invitation{
  0%,45%,100%{border-color:#a8916455;box-shadow:0 0 0 0 #d5bd8900,0 0 24px #d5bd8900}
  18%,28%{border-color:var(--gold);box-shadow:0 0 0 1px #d5bd8955,0 0 24px #d5bd891c}
}
.audience-grid:hover .audience-card,.audience-grid:focus-within .audience-card{animation:none}
.audience-grid .audience-card:hover,.audience-grid .audience-card:focus-visible{border-color:var(--gold);box-shadow:0 0 0 1px #d5bd8960,0 8px 28px #0004;transform:translateY(-4px)}
.audience-card:hover .card-bottom,.audience-card:focus-visible .card-bottom{text-decoration:underline;text-underline-offset:5px}
.audience-grid .audience-card:active{transform:translateY(-1px) scale(.99)}
@media(prefers-reduced-motion:reduce){.audience-card{animation:none;border-color:#d5bd8970}.audience-grid .audience-card:hover,.audience-grid .audience-card:focus-visible,.audience-grid .audience-card:active{transform:none}}